Axel Nurdin

About

Results-driven professional with expertise in scaling businesses, process optimisation, and data-driven decision-making. Adept at stakeholder management, operational streamlining, and creating compelling brand identities to drive engagement and conversions. Currently pursuing a Doctor of Medicine at UNSW, combining healthcare innovation with an entrepreneurial mindset.

Work Experience

Head of Growth

Catalyst Chemistry

Dec 2025 - Present

  • Spearheaded the company's growth from 0 to multi-6-figure ARR by integrating paid and organic strategies.
  • Streamlined operations by automating processes across the sales funnel, including lead tracking, enrollment, onboarding, and team workflows.
  • Conceptualised and executed the brand identity, designing the logo and overseeing the web design to ensure consistency and appeal.
  • Designed and executed a content strategy for Instagram and TikTok, growing our audience to 10,000+ followers and shifting to a primarily organic lead generation model.
  • Directed the production of storytelling-driven video ads, advising on hooks and calls-to-action to maximise engagement and conversions.
  • Trained and supported the sales team by developing best practices, leading by example through personal sales calls, and fostering a results-driven culture.

Timetabling Officer

UNSW Sydney

Dec 2025 - Present

  • Utilised timetabling software and tools to maintain accurate and conflict-free schedules, minimising overlaps while maximising student and staff satisfaction
  • Acted as a point of contact for staff and students regarding timetable-related inquiries, providing clear and concise communication and solutions
  • Handled IT service tickets for staff inquiries on the myUNSW Room Management portal
  • Skillfully composed clear, concise, and professional emails to effectively convey information, fostering productive and efficient correspondence for various key stakeholders

Access and Equity Student Ambassador

Dec 2025 - Present

  • Influenced 1000+ students from disadvantaged backgrounds to consider higher education as an attainable goal
  • Project Contributions: Start@UNSW Program, Student Wellbeing Calls, Imagined Futures, Gateway Admissions Calls, Digital Info Day, Personal Narrative (Video Production)

Student Information Officer

Dec 2025 - Present

  • Handled high-volume phone and email inquiries
  • Responsible for sensitive documentation processing
  • Assisted students through complex administrative processes

Learning Facilitator

Dec 2025 - Present

  • Facilitated 1-on-1 and drop-in peer-assisted study sessions for first-year UNSW students
  • Articulated specific study techniques to increase student's learning efficiency
  • Fostered independent learning by providing transferable academic skills

Medical Science Podcast Host

Dec 2025 - Present

  • Hosted interviews for UNSW Medical Science alumni who pursued alternative career paths
  • Produced interviews into digestible educational content

Bookshop Attendant

Dec 2025 - Present

Feedback Project Assistant

Dec 2025 - Present

Senior Peer Mentor

Start@UNSW

Dec 2025 - Present

Customer Experience Analyst

Humii

Dec 2025 - Present

  • Crafted customer experience reports for 10+ major online retailers
  • Assessed quality of purchasing, returns, and customer support SOPs
  • Effectively managed tasks in a fully remote work environment

Technical Specialist

Apple

Dec 2025 - Present

  • Cultivated and maintained up-to-date industry and technical knowledge of all related fields to better solve customer issues
  • Fostered relationships between customers and Apple through providing excellent customer service (Individual NPS = 100)

Election Official

NSW Electoral Commission

Dec 2025 - Present

Fresh Produce Staff

Coles

Dec 2025 - Present

Education

Medicine

UNSW Sydney

Science (Honours)

UNSW Sydney

Medical Science

UNSW Sydney